In the year 2010, Cleanpro Laundry Holdings Sdn Bhd adopted the advanced "Self-service Laundry Management" by an American company, Dexter Laundry. Since then, Cleanpro Laundry Holdings Sdn Bhd has converted its first conventional laundry in Jalan Imbi into the "Integrated Laundry Services (2 in 1) Concept".
In early 2011, Cleanpro Laundry Holdings Sdn Bhd has further transformed into "24/7 No manpower Self-service Laundry Concept" by bringing in and opening up to high-tech equipment, committed to the research and development of a self-planning business model. At this time, the first business model of Cleanpro Express is formed.
Since then, Cleanpro Express has fully carried this concept into a franchising business model that later changed the laundry industry in this region into a new era.
The technological innovation and service employed by Cleanpro Express are based on the core value of "Hygiene, Healthy and Environmental-Friendly Self-Service Laundry". To achieve the connotation of a "Hygiene, Healthy and Environmental friendly Self-service Laundry", Cleanpro Express embraces four key principles – consumer's health, environmental protection, fabric care and employee's wellbeing.
The innovative and dedicated concept of "Hygiene, Healthy and Environmental Friendly Self-service Laundry" is a testimony to Cleanpro Express's devoted brand recognition, which has injected a new element to the self-service laundry industry in this region, and it is now getting popular in the urban and sub-urban area.
With its great strength and brand appeal, Cleanpro Express has now many groups of professional, competent and enthusiastic teams that are fully committed to the promotion of a "Hygiene, Healthy and Environmental Friendly 24 hours Self-service Laundry" business. The fully innovative, no manpower self-service laundry marks the unlimited growth and magnificent future of Cleanpro Express.